insurancelink.co.nz

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.insurancelink.co.nz/

Character length : 24

Title

Home | Insurance Link

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Home | Insurance Link
type: website
url: http://www.insurancelink.co.nz/
site_name: Insurance Link

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://insurancelink.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/App_Browsers/ /App_Code/ /App_Data/ /bin/ /Config/ /Install/ /MacroScripts/ /Masterpages/ /Umbraco/ /Umbraco_Client/ /UserControls/ /Views/ /Xslt/

Social

Social Engagement

Linkedin7

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home | Insurance Link

Character length : 21

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
3	3	0	7	0	0

Heading structure in the source code

<H1> We’re here for you at claim time
<H1> How do you know which insurance is the right one?
<H1> Your Future: Covered
<H2> With so many options and so much to consider it’s worth getting good advice!
<H2> Why choose Insurance Link?
<H4> Buying a house can be a daunting process
<H2> Insurance Link Difference
<H4> Protect Yourself & Your Family
<H4> Protect Your Home
<H4> Protect Your Business
<H4> Information
<H4> Contact Us
<H4> Become an Adviser

Word cloud

insurance19
link10
advice5
adviser5
home5
care4
protection4
read4
all4
expert3
protect3
personal3
process3
mortgage2
always2
right2
advisers2
proven2
options2
experience2
become2
independent2
claim2
know2
life2
info2
business2
getting2
difference2
new2
consider2
need2

Keyword matrix

word	title	descriptions	heading
insurance
link
advice
adviser
home
care

Two Word cloud

insurance link6
read more4
when you2
expert advice2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 19 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.insurancelink.co.nz/images/first-home-buyers-club.png

Readability

Flesch–Kincaid Grade Level

5.90

Flesch Reading Ease

64.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.20

Dale–Chall Readability

6.50

SMOG Index

9.50

Spache Readibility

5.00

Number of letters

1943

Number of words

388

Number of sentences

Average words per sentences

Number of syllables

626

Syllables in words

663

Average syllables in words

1.61

Number of words in first three syllables

Percentage of word / syllables

19.33

Words not in Dale-Chall easy-word list

153

Words not in Spache easy-word list

103

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

10,669 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.insurancelink.co.nz/.. /kaiserscripts?v=PXwgvPcjQCKFCsyhrW-V-4Lh...

List of render blocking css files

http://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css
http://www.insurancelink.co.nz/.. /sass?v=w8bGcIwGEVQ8gCKp0Ygoin_6alpkiOuob...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.insurancelink.co.nz/bundles/kaiserscripts?v=PXwgvPcjQCKFCsyhrW-V-4LhRzKcX2kJDyR6QmfPsKU1

File size of all javascript files combined

1.29MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

226.21KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

669.58KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.insurancelink.co.nz/fonts/helveticaneueltcomlt0.woff	Expiry time is not specified
http://connect.facebook.net/en_GB/sdk.js	20 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

1.14MB

Image optimisation

You can save 3.6KB (16% compression) by optimising the images below:

By lossless compressing the http://www.insurancelink.co.nz/images/insurance-link-logo.png you can save 2KB (12%) data.
By lossless compressing the http://www.insurancelink.co.nz/media/1074/nzi-logo.png you can save 495B (15%) data.
By lossless compressing the https://scontent.flux1-1.fna.fbcdn.net/.. /13238899_812941702139678_860457934643543... you can save 429B (44%) data.
By lossless compressing the http://www.insurancelink.co.nz/images/favicon.png you can save 351B (34%) data.
By lossless compressing the https://static.xx.fbcdn.net/rsrc.php/v3/yN/r/WgFKRx0VFOG.png you can save 279B (22%) data.
By lossless compressing the https://static.xx.fbcdn.net/rsrc.php/v3/yH/r/yNvz5xtKREW.png you can save 109B (20%) data.

Links

We found a total of 19 different links.
Internal links: 11
External links: 8

External links:

Link text (anchor)	Link strength
https://www.facebook.com/Insurance-Link-812938938806621
https://twitter.com/insurance_link
https://plus.google.com/105353432789144090711/about
Mortgage Link
http://www.thefirsthomebuyersclub.co.nz
Visit Their Site
Insurance Link
Web design & development by Kaiser Creative Studio.

Internal links:

Link text (anchor)	Link strength
Insurance Link
http://www.insurancelink.co.nz
Insurance
Our Advisers
Company
Contact
read more
More Info
Disclosure Statements
Read More
Adviser Area

Website security

182.54.160.132

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Your Future: Covered, ( 152px from top )
H1 : We’re here for you at claim time, ( 152px from top )
H1 : How do you know which insurance is the right one?, ( 152px from top )
H2 : With so many options and so much to consider it’s worth getting good advice!, ( 417px from top )
H2 : Why choose Insurance Link?, ( 594px from top )

Typos

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SEO report of insurancelink.co.nz